MEET THE FOUNDER
My name is Jessi Afshin, and I am so happy you are here. After years of chasing the world of fashion blogging from 2013 to 2019, I felt a true void and had a heartfelt desire to pursue, create, and pray into a platform with more purpose. As a writer and seasoned content creator, I created a separate faith-based Instagram account called @my_darling_Diary, stewarded specifically to glorify Jesus Christ, spread Scripture on Instagram in a positive and bright manner, and encourage women around the world through positive and uplifting captions.
WHO WE ARE, WHAT WE DO, WHY WE DO
Shop Darling was inspired by a dream I had in December 2018, where my own personally-designed sweatshirts were being packed up and shipped by survivors of trafficking. By March 2019, I had designed and launched my first collection, and survivors of trafficking and women who needed work after getting out of prison helped us package and ship hundreds of orders. Since then, Shop Darling has: provided over 300 hours of employment for women in recovery, become a trademarked brand, popped up in Nordstrom Barton Creek twice, been carried in boutiques across the country, and has been curated and styled through the scrolls of IG. Not only that, but Shop Darling now is cozied in the closets of thousands of you!
We are so happy you are here, darling. Please write Alyssa, at firstname.lastname@example.org
for all questions, comments and concerns. Click here
if you are interested in becoming a valued support raiser and donor to our ministry.
Thankful for your prayers,
Xo Jessi & The Shop Darling Team