MEET THE FOUNDER
My name is Jessi Afshin and welcome to our small business and family-owned shop. I am so happy you are here! ♡ After years of chasing the world of fashion blogging from 2013 to 2019 (blog: thedarlingdetail.com), I felt a true void and had a heartfelt desire to pursue, create, and pray into a platform with more purpose. During this transition in 2015, I started writing a book and also daydreamed of creating my own comfy-clothing line; but put both desires on hold. It was in 2018, that I took my first big leap towards being bold with my faith ~ by creating a separate encouragement-based Instagram account called @my_darling_diary. This online diary has now flourished into a grace-based community; and my joy and ministry. The diary is stewarded specifically to share the gospel in the blogging world, stir doodled and scripture-based encouragement on IG, and encourage women around the world with positive and uplifting captions!
ABOUT SHOP DARLING
Shop Darling is a family-run small business that provides you - sister - with encouraging and *trending* cozies that are prayerfully designed and created to stir christ-centered conversation, and shine light on ending human slavery. Our mission and shop was inspired by a [night] dream I had in December 2018, where my own personally-designed sweatshirts were being packed up and shipped by female survivors of trafficking. Within 3 months of my dream, I had designed and launched my first collection, and survivors of trafficking and women who needed work after getting out of prison helped us package and ship hundreds of orders. On day 1 of launch, we sold over 800 sweatshirts, and by Fall 2019, Shop Darling had: provided over 300 hours of employment for women in recovery, become a trademarked brand, popped up in Nordstrom Barton Creek twice, been carried in boutiques across the country, and has been curated and styled through the scrolls of IG. Not only that, but Shop Darling now is cozied in the closets of thousands of you! :)
WHO WE ARE, WHAT WE DO, WHY WE DO
We believe in stirring grace-based conversations, providing you with pieces that make you feel confident with comfort. After studying fashion merchandising at The University of Texas and working in the fashion industry for almost 15 years, my goal is to mix current trend forecasting with comfort and uplifting messages. Aesthetic aside, Shop Darling is a brand dedicated to giving back, raising awareness on mission, being a voice for the voiceless, and supporting those in need. Shop Darling was founded on the mission of financially supporting women at Austin's The Refuge - a safe place for female survivors of human trafficking under the age of 18. We also donate our merchandise quarterly, to the female survivors at The Refuge, as they learn to steward their allowances and earned chore money - they can even buy their own Shop Darling pieces (sweatshirts, necklaces, scrunchies and more) in the Refuge's on-campus store.
Most of all - the glory is all His and we are so happy you are here. Thank you for your support, kindness, and love. We couldn't do this without you.
Please write Alyssa, at email@example.com for all questions, comments and concerns. Click here if you are interested in becoming a valued support raiser and donor to our ministry.
Thankful for your prayers,
Xo Jessi & The Shop Darling Team